About Us
Our company started in August of 2004 as Alidade Maintenance, Engineering and Reliability, Inc., a Florida S-Corp, veteran owned small business. Founded by Tom Moriarty, PE, CMRP, a retired U.S. Coast Guard officer. Having a Bachelor’s in Mechanical Engineering, Professional Engineer license, and an MBA, and a number of professional certifications, Tom’s education and experience led to Alidade MER being a very successful consulting firm. In 2020, Tom also wrote and published a book on leadership, called The Productive Leadership System; Maximizing Organizational Reliability.
Alidade MER focused on consulting in the maintenance management and reliability engineering area. Our clients were predominantly those with extensive physical assets. These included organizations such as Exxon Mobil, Koch Pipeline, Canaveral Port Authority, Gulfstream Aerospace, The Wonderful Company, Prairie Packaging, University of Michigan, U.S. Coast Guard, U.S. Army Corps of Engineers, and many other capital intensive organizations.
In 2007, Alidade MER was asked to investigate a new technology. Tom spent a day with the entrepreneur that developed and commercialized the first portable photohydrolytic, hydroxyl radical generators. After witnessing the technology in action, Tom was convinced that the technology worked and was highly impressed with its effectiveness.
Leveraging relationships from the consulting business, Tom began introducing the technology to food & beverage, pharmaceutical, wastewater and other industries. One example was a major brewery. Working with the brewery filling line managers and staff we were able to test and implement a multi-million dollar installation of hydroxyl radical equipment. The project had a payback period of less than three months.
In late 2024, Tom formed a ‘doing business as’ entity under Alidade MER, called Awen Natural Air. Awen is an ancient Celtic symbol with many meanings. One meaning is harmony with nature; the water, earth and air.
Awen Natural Air began offering odor removal services to local real estate professionals, property managers and homeowners in the Melbourne, FL region. Customers with mold allergies, and chronic odors from pets, nicotine, weed and ethnic foods kept asking if they could buy equipment. As business grew throughout 2024, we signed a channel partner agreement with The Pyure® Company.
Awen Natural Air is a veteran-owned, small business. A proud member of the Space Coast Chamber of Commerce. We offer consultation, sales, rentals and servicing of the Pyure brand of hydroxyl radical generators. We provide a turnkey service to property managers, real estate agents and homeowners.
Awen Natural Air is your trusted Florida source of Pyure Dynamic Protection® equipment consulting, sales, rentals and serivces.
In Celtic mythology, the Awen symbol represents the flow of divine inspiration or creativity, which is often associated with nature. The three rays of light represent the harmony between the three elements of the universe: earth, sky, and sea.
The Awen symbol is also associated with the concept of transformation, as it represents the balance and interconnectedness of all things in the universe. It serves as a reminder that everything in nature is constantly changing and evolving, and that we should strive to live in harmony with the natural world around us.
As such we are tied to the harmony between earth, sky and water. The earth provides VOCs, the sky provides the UV energy and the intermixing of hydroxyls, VOCs and organic oxidants. Water of course provides the water vapor.
We strive for harmony with the natural world around us by replicating the natural outdoor process indoors. Eliminating bacteria, virus and mold, and destroying odor and harmful chemicals within air and on surfaces improves human and animal health.
